Is TikTok’s Obsession With Gut Health Just Another Rebranding Of Diet Culture?

Person in Black Pants Holding Stomach
Photo by ROCKETMANN TEAM

Every few years, diet culture gets a re-brand in the form of a shiny, new wellness trend. In 2020, we saw the rise of ‘intuitive eating’ and ‘anti-diet’ movements in response to the restrictive diet trends of earlier decades. However, it didn’t take long for the wellness industry to catch wind of the changing tides and repackage their diet programs in more…

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